Earshot reimagines "Magic" for Hoosier Lottery

February 22, 2018

There’s a catchy and familiar tune on the new Hoosier Lottery “Multiply The Cash Scratch-off” TV spot that’s been airing here in Indiana. This reimagined version of “Magic”, by 70’s band Pilot, was arranged by Earshot’s Mina Keohane, engineered by Brice Bowmanand includes Danni al Mar on lead vocals, as well as the legendary Johnny Socko horns, featuring Charlie Krone and Joshua Silbert. The TV spot was the brainchild of our friends and local ad agency Mortenson Kim. We’ve heard this spot quite a bit during NBC’s Olympic coverage, so be sure to keep your ears peeled for it!

 

 

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Earshot reimagines "Magic" for Hoosier Lottery

February 22, 2018

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