Merchants Bank Reintroduces Their Frog Mascot In New TV Campaign

April 11, 2019

If you lived in the Indianapolis area in the late 70’s and 80’s, there’s no doubt that you remember the clever Merchants Bank TV spots that featured their frog mascot bouncing all over the screen.


A few decades later, the frog is back and is featured in a new series of TV spots currently airing in the Indianapolis market. This 3D concept of the frog character was reinvented by our good friends at 360 Group, agency of record for Merchants, with sound design and mixing provided by Earshot’s Brice Bowman.




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